Collaboration lands on the platform on 28 April and includes wall art, textiles and tech accessories.
Home, living and lifestyle retail platform, Fy! has revealed a new collaboration with Miffy.
Having secured a licensing deal with Mercis, the collection lands on the platform from Wednesday 28 April and includes wall art, textiles and tech accessories.
“At Fy!, we’re passionate about building our global community of brands and artists,” commented Molly Pusey, vp of supply at Fy!. “We’re thrilled to welcome Miffy and friends to our platform. The much loved illustrations have captured our hearts and are a fantastic addition to our current product offering. We hope our customer loves the nostalgic designs as much as we do.”
Marja Kerkhof, managing director at Mercis, added: “We are very pleased to welcome Fy! to the Miffy family and love the designs of the products they will be offering. The vibrant colours are a true prelude to a lovely spring/summer season.”
Fy! was launched in 2017 and works directly with over 2,500 independent brands and artists, enabling them to sell their home and living products to customers around the world.
Its audience of mobile native shoppers are typically aged between 25-40.
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