Toy company will launch range of vehicles for brand following new multi-year agreement.
Funrise has secured a new multi-year toy licence with construction equipment specialist, Caterpillar.
The deal will see Funrise create a line of realistic toy machines based on Cat construction machines.
The collection is expected to include machines in a wide range of styles with features including motorised toys, lights and sounds, radio control and free-wheeling toys in different scales for ages three and up.
“Caterpillar is a widely recognised and trusted brand, and we are thrilled to create toys that bring the dynamic and larger-than-life construction world of Caterpillar to kids and families around the world,” said Randy Shoemaker, senior vice president, global brand marketing at Funrise.
Kenny Beaupre, global licensing manager at Caterpillar, added: “For over 90 years, Cat products and services have been helping customers build a better world. In a similar way, Cat toys are used by boys and girls around the globe to build whatever their imaginations dream. Toys are educational, instructive and nurture creativity. Together with Funrise, we look forward to bringing increased innovation to the Cat toy line.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
