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Freemans welcomes Henry Holland to designers line-up

Henry Holland Home will launch in September and will include textiles, soft furnishings, decorative accessories and statement furniture.

Digital department store, Freemans has further strengthened its designer offering, with Henry Holland set to launch a homeswares collection for AW21.

Henry Holland Home will launch from September, reported The Industry.Fashion.

It will include 100 pieces across contemporary textiles, soft furnishings, decorative accessories and statement furniture, all with a nod to iconic designs from the 1970s.

“I am so excited to see this collection launch,” commented Henry. “I have been working with the team at Freemans for a while and I’m delighted by the pieces and the direction.

“Henry Holland Home is the perfect reflection of my personal interiors aesthetic working with a concise and retro feeling palette and will fit so well into people’s homes.”

Richard Christofoli, chief customer officer at Freemans, added: “We are incredibly excited to be working with Henry and are confident this new collection will mark another major step forward in our ambition to elevate our extensive homewares offer in line with our ambition to become the online department store of choice.

“His standout style and unique contemporary aesthetic offers something fresh and responds to what our customers are looking for.”

Freemans relaunched in September 2020, with Julien Macdonald signed as its first designer partnership, designing a fashion and home line. More recently, Interior Design Master star Siobhan Murphy was confirmed for a homewares collection.

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