New brands added; Disney and PAW Patrol among licensed offer; collaboration launching with Julien Macdonald later in 2020 as retailer rebrands.
Home shopping retailer Freemans has undergone a rebrand – repositioning itself this week as a ‘vibrant digital department store’.
A new website and app launched on Wednesday (September 9), with a primetime TV advertising campaign, plus social media activity to follow.
A number of new fashion brands have been added to its line-up – including Quiz, Miss Selfridge and Dorothy Perkins – while licensed and children’s brands on offer include Disney, PAW Patrol and Nintendo.
An exclusive partnership with British designer Julien Macdonald will launch later in 2020 with a spring 2021 collection, following a three-year deal which Source revealed in July.
Product categories currently covered by Freemans include fashion, beauty, home and garden furniture, Christmas decorations, toys and technology, TheIndustry.Fashion reported.
“We think there’s never been a better time for launching a vibrant digital department store backed by new product offer and a refreshed credit proposition,” commented Richard Cristofoli, chief customer officer at Freemans.
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