The Fred Perry brand is celebrating 70 years of its iconic polo shirt with a special exhibition at the Design Museum.
Running from 10-19 June, Fred Perry: A British Icon will explore the company’s beginnings in 1950s Britain.
As reported by The Industry.Fashion, through rare archival material and early prototypes, visitors will get to know more about its founder, three-times Wimbledon champion, Fred Perry.
From the company’s tennis beginnings in 1952 to its contemporary designs, the exhibition will chart how the cultural significance of the polo shirt has evolved.
Designer and musical collaborations which have helped to shape its cultural identity will also be showcased including with Amy Winehouse, Raf Simons, Comme des Garçons, Gorillaz and The Specials among others.
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