Piccadilly store promoting the launch of Disney’s Alice Through the Looking Glass.
Disney is taking over the windows of iconic retailer Fortnum & Mason for the first time, to promote the upcoming Alice Through the Looking Glass.
The Tim Burton adaptation of the Lewis Carroll classic is due to hit UK cinemas on May 27.
The windows at the Piccadilly store include the likes of looking glasses, oversized chess pieces, butterflies and huge swinging pendulums.
The campaign – which was secured by Disneymedia+ – will run until July.
Fortnums is also giving fans the chance to win a trip to the premiere of the movie. All they need to do is share a picture of the Alice Through the Looking Glass windows on social media, with the hashtag #AliceAtFortnums for a chance to win.
