A social media campaign running throughout 2017 will mark the anniversary.
Hallmark’s Forever Friends brand is marking its 30th anniversary in 2017.
The milestone is being commemorated with new artwork and a logo to honour the brand’s British heritage.
The ’30 years of friendship’ will also be celebrated in the UK and around the world through a social media campaign throughout 2017.
“We are thrilled that Forever Friends is celebrating 30 years in the marketplace,” said Alison Kildunne, head of marketing at Hallmark UK.
“Forever Friends evokes childhood memories and friendships from yesterday that can still be relevant today.”
Alison continued: “Today, the loyal fans have grown up and are now mums and grandmothers. They want to continue to share the love and affection that they know ‘the original very cute bear’ can still bring to their children, grandchildren and friends.
“Not many other characters can do that.”
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