Forest Holidays heads out on a Bear Hunt

Walker Books classic inspires family nature trail challenge at nine locations.

Walker Books – and its sister companies Candlewick Press in the UK and Walker Books Australia – is teaming up with Forest Holidays for a new We’re Going on a Bear Hunt nature trail challenge.

The classic book will be brought to life as a Discovery Trail for the first time. Visitors in the forest can join Max, Rosie and their family as they wade through grass, splash through rivers and squelch through mud to find a bear.

The self-led discovery trail is open to everyone at nine Forest Holidays’ locations across the UK until spring 2020: Deerpark, Forest of Dean, Thorpe, Sherwood Forest, Blackwood Forest, Keldy, Cropton, Strathyre and Argyll.

Guests (and members of the public) can follow a map to ten trail points across the forest and solve different clues along the way.

An activity pack is also included which features advice on how to make an insect home to give garden bugs somewhere safe to live, as well as nature-based counting and drawing activities.

“After 30 years We’re Going on a Bear Hunt is more popular than ever and a marvelous inspiration for this nature trail challenge,” said Sam Rowley, head of retail at Forest Holidays. “We’re delighted to be partnering with Walker Books and this famous story to bring this challenge to life in an unforgettable way.”

Pindy O’Brien, licensing and retail development director, key franchises (UK and Europe) at Walker Books, added: “This is a delightful and very appropriate celebration of a wonderful book.

“Forest Holidays is uniquely equipped to bring the fun and themes of We’re Going on a Bear Hunt to real-life situations – without your family having to run away from an actual bear.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Antslive
 
Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX....
Motörhead.
 
Action sports and family entertainment show Masters of Dirt and Global Merchandising Services have announced a collaboration for legendary rock band Motörhead in honour of the band’s 50th anniversary....
RHS
 
The Royal Horticultural Society (RHS) has announced a partnership with homeware, kitchenware and accessories brand Sophie Allport for its 2025 RHS Chelsea Flower Show collection. The show takes place from 20–24 May 2025....
MOMA.
 
IMG Licensing has announced a new multi-year agreement to serve as MoMA’s exclusive global licensing representative. Through this collaboration, IMG Licensing will work closely with MoMA Design Store and The Museum of Modern Art to strategically grow their global licensing programme, helping MoMA realise its mission to connect people around the world to the art of our time. ...
 
Royal Warrant holder Sanderson Design Group has announced the launch of the Highgrove by Sanderson collection, a range of fabrics and wallpapers inspired by Highgrove Gardens, the renowned gardens restored, nurtured and transformed by King Charles III over the past 45 years....
Peppa
 
Hasbro has announced PEPPA PIG’s Peppa Meets the Baby Cinema Experience. The special cinema-exclusive English language release, in partnership with Trafalgar Releasing, will arrive in more than 2,600 cinemas across 14 countries from 30 May 2025, with tickets available to purchase from 9 April....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.