Pyramid International’s Mordy Benaiah on setting ambitious targets, enjoying a strong Q1 and a summer of film.
Now that we’re at the half time mark in 2022, LicensingSource.net asks a selection of licensees if the year is panning out as they anticipated in terms of opportunities and challenges, and what is the one thing they would like to achieve by the time we reach the all-important Q4 period.
Today: Mordy Benaiah, licensing director, Pyramid International.
“At the start of the year Pyramid set itself very ambitious targets for 2022. We knew that importing from China was still going to be a challenge and let’s face it, we are still paying a high price for containers, plus the lockdowns which have been happening in several regions in China have caused delays. As long as you can manage timings and try and keep costs to a minimum, then there is light at the end of the tunnel.
We had just started as a business to make breakthroughs in Russia which has now completely stopped. Other negatives affecting most people across Europe are cost rises and inflation.
Back to the positives, Pyramid had a surprising and very strong Q1. We are delighted with the sales and it comes down to the sales team’s hard work backed up with some great film releases like The Batman and Fantastic Beasts 3 leading the way in the cinema. TV streaming is also strong with Disney + titles bringing fans further into wanting merchandise. For us the summer period is key to the success of 2022.”
This feature originally appeared in the summer 2022 edition of Licensing Source Book. To read the full publication, click on this link.
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