This ad will be closed automatically in X seconds.

“For me, this has really reinforced the sense of partnership”

Carte Blanche Greetings’ Talia Tester talks maintaining constant contact with partners and the strength of an evergreen brand such as Me to You.

From switching licensee presentations and workshops to Zoom, through to creating special content featuring their characters to help parents suddenly needing to home-school as well as work, licensors and IP owners have stepped up during the crisis.

Today, Source chats to Talia Tester, licensing manager at Carte Blanche Greetings, about maintaining constant contact with partners, progressing conversations for SS21 and why evergreen brands are more important than ever.

Maintaining constant contact with partners has been key. As we have a presence in multiple territories it has been vital for us to check-in daily with our key partners on the ground to understand the situation as it evolves in each market. For me, it has really reinforced the sense of partnership within our company and the wider industry and the mentality that whatever we face, we are all in this together.

We pride ourselves on our partnerships so we were very keen to support and strategise together, staying reactive to the ever-changing situation. While we were all (rightly) cautious at the start of lockdown, it definitely feels that there has been an optimistic shift and people are now looking ahead. The market is starting to settle and conversations regarding SS21 are progressing.

We are very fortunate that due to the seasonal nature of our core brand, Me to You, we have been able to proceed with planned cross-category events around key moments and continue to progress deals with new licensees.

With the growth of online business we have also been able to focus on promotions with our print on demand retailers and see the immediate benefits of this. Me to You is relied upon by retailers and consumers alike, it’s a safe, evergreen brand which brings people together, something which is even more important right now.”

This feature originally appeared in the summer 2020 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.