As we approach the end of the year, LicensingSource.net asks a selection of licensees from across various categories what their one biggest hope is for Christmas (professionally and personally) and what they are most looking forward to in 2022.
Today: Mordy Benaiah, licensing director, Pyramid International.
“My biggest hope for Christmas professionally is that we see another couple of great blockbusters like No Time To Die before the end of the year. The trailers for Matrix 4 and Spider-Man: No Way Home both look amazing, so I have everything crossed that they live up to the hype.
Personally, what I would really like is a healthy and happy family Christmas for everyone after the struggles of the last couple of years.
For 2022 my motto is definitely going to be ‘Carpe Diem’: seize the day. At Pyramid, our greatest strength is our ability to jump on hot new trends quickly. I think 2022 is going to be a year of opportunity for those who have the capacity and expertise to move swiftly. Having our own production facilities and in-house creative teams give us the ability to fast track merchandise into retail across Europe.
Following a couple of years of near stagnation due to Covid, the appetite for innovation is greater than it has been for years – customers are waiting for the next big thing, the reception to Squid Game is testament to that. So my hope is that the creators out there live up to the expectation and bring us lots of fresh ammunition. As always, Pyramid will be ready to bring high quality and innovative merchandise to the world.”
This feature originally appeared in the autumn 2021 edition of Licensing Source Book. To read the full publication, click on this link.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
