American sportswear and footwear retailer, Foot Locker has welcomed its first president of global brands – appointing a former Hasbro executive to the role.
Samantha Lomow previously served as president of branded entertainment at Hasbro and brings with her over 25 years of experience across consumer products, entertainment and licensing.
In her new role at Foot Locker, she will oversee its global brand portfolio and operating divisions across North America, EMEA and APAC. She will work closely as part of the executive team to advance Foot Locker’s long-term strategies to position it for continued innovation, growth and profitability.
“We are pleased to welcome Samantha as Foot Locker’s first president, global brands,” said Frank Bracken, evp and coo at the company. “Samantha has a track record of successfully driving insight-led business strategy, operational excellence, and transformational priorities and initiatives to deliver sustainable growth.
“As we look towards the future and our purpose to inspire and empower youth culture, Samantha’s fresh perspective and experience will further accelerate our consumer-led strategies and the development of our omni-channel value proposition. She’s a tremendous addition to our dynamic and diverse leadership team – with keen insight and a growth mindset that complements our already high-performing operation.”
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