Science Museum Group seeking new partners as locomotive readies for UK-wide tour.
The most famous locomotive in the world, the Flying Scotsman is returning to the rails for its 2017/18 UK-wide tour after a period of winter maintenance at the National Railway Museum in York.
As with the 2016/17 tour season, Science Museum Group (of which the National Railway Museum is part) aims to take advantage of the increased interest and publicity to promote its current licensing offer and sign new partners.
There was an unprecedented level of attention from licensees and retailers alike throughout 2016, with eight new signings. These included Spike Leisurewear for apparel, Speyside Distillery for whisky, Otter House for puzzles and Historic Times for pocket watches.
Peter Black has also designed and produced a gifting range for Marks & Spencer.
The brand also reached the finals in the Brand & Lifestyle Licensing Awards in the Best Heritage Brand or Institution category, while licensee Carousel Calendars won an award for its Flying Scotsman calendar at the National Calendar Awards.
Science Museum Group is currently looking for partners for the Flying Scotsman brand in market-wide gifting, toiletries, ceramics and food and drink.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
