Series of new design treatments have been inspired by original art and recent trends.
The classic Flower Fairies brand has been reimagined with a new style guide taking inspiration from both the original artwork and recent trends in fashion and interiors.
Penguin Ventures has worked with Andsome Creative Agency on the new guide, with the design treatments showing the florals and fairies from Cicely Mary Barker’s brand in a “clean, fresh way”.
Thomas Merrington, creative director at Penguin Ventures, said: “Cicely’s illustrations are incredibly intricate and have a real clarity and beauty when you isolate individual elements. We really wanted to celebrate her unique talent for painting botanicals in such stunning detail, whilst simultaneously showcasing the fairies.
“Andsome have responded beautifully to our brief by creating a set of design placements and patterns that show off the individual florals and fairies in a clean, fresh way, allowing the brand to evolve in a contemporary new direction.”
Thomas continued: “We feel there is a huge potential for the Flower Fairies and we’re excited to see how licensees will be inspired by the new style guide. We’re looking forward to creating contemporary ranges for both adults and children to ensure the appeal of the Flower Fairies remains as strong as ever.”
The archive of Cicely Mary Barker is housed in the V&A Museum Archives located at Blythe House, London and is managed Penguin Ventures.
New consumer products featuring the Flower Fairies are expected to arrive in autumn 2018.
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