Floral Street blossoms with Van Gogh Museum

Floral Street Fragrances is building on its award winning collaboration with Van Gogh Museum, with two ethical scented home collections launching in the summer.

The move follows the success of the Museum’s first fragrance – Sunflower Pop – which won Best Brand Licensed Health & Beauty Product or Range at the B&LLAs 2022.

Floral Street has once again been inspired by the artist’s iconic Sunflowers 1889, as well as his Almond Blossom 1890 masterpiece. The ranges include candles with vegan wax made from sustainably sourced rapeseed and coconut oil and unbleached cotton wicks; naturally derived vegan oil diffusers; 100% plastic free scented reeds and non-toxic, alcohol-free room fragrances. All are presented in exclusively designed FSC certified recyclable packaging.

“So many loved our bright and happy Sunflower Pop fragrance, that they wanted their homes to smell like it too,” said Michelle Feeney, founder of Floral Street. “But this time we have also been inspired by Van Gogh’s Almond Blossom, creating two different facets of his masterworks. Van Gogh brought the plants to life visually and we are bringing them to life in our clean fragrances.”

Marijn Veraart, licensing manager at the Van Gogh Museum, added: “We are so proud of this range extension to the already incredibly successful Sunflower Pop fragrance. Moving into home fragrances was the obvious next step and we are all hugely excited by these new developments. A huge thank you to an amazing team who have worked so hard to make this a reality.”

Ian Wickham, director of Licensing Link Europe, the Museum’s agency in the UK & Ireland, continued: “This extension to the Floral Street range has been as carefully planned, researched and considered as the launch of our Sunflower Pop fragrance, so we are all hugely excited to see the reaction when the range goes live. The team have done an incredible job.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.