This ad will be closed automatically in X seconds.

First UK licensing deals revealed for Kraft Heinz

Brand Central and Metrostar have unveiled a raft of new partners for Kraft Heinz in the UK.

First up, Amscan will be launching kids and adults dress-up costumes featuring Heinz Tomato Ketchup and Beanz, while YWOW Brands is bringing its own special take on puzzles to products featuring Heinz Tomato Ketchup, Beanz, Soup and Pasta.

In the softlines arena, Bioworld is developing nightwear and daywear for Heinz Tomato Ketchup, Beanz, Pasta and HP Sauce. To finish the fashion ensemble, Roy Lowe will deliver socks and sock-based gifts featuring Heinz Tomato Ketchup, Beanz, Soup and HP Sauce.

The food gifting category has been licensed to Kimm and Miller, with its gifting programme featuring Heinz Tomato Ketchup, Tomato Soup and HP Sauce and includes products for Primark and other national retailers.

“Innovation has been a huge priority area for us at Kraft Heinz,” commented Daria Bashkatova, innovation manager for new ventures at Kraft Heinz Northern Europe. “As part of it, licensing is uniquely positioned to take our brands to new spaces in food and beyond.

“The partners we have selected so far were able to create new and exciting avenues for our brands to engage with consumers and we look forward to seeing the feedback as the products roll out into market.”

Claire Potter, md of Metrostar, continued: “The response to Kraft Heinz brands from licensees and retailers has been excellent and we’re delighted to welcome such experienced partners to the programme. The development pipeline is very busy and new products will be hitting the shelves soon. Meanwhile, we’re working on a number of food initiatives and look forward to bringing news of those in 2022.”

Brand Central and Metrostar are now seeking further partners in the stationery, kitchen and homewares, apparel accessories and tech accessories categories. They will be exhibiting at Brand Licensing Europe’s online event from 30 November to 2 December.

Jodi Bogdanoff, senior vp of licensing at Brand Central, commented: “We are so excited to welcome these partners to the Kraft Heinz licensing programme. As we build the licensing programme in the United States, Canada and now the UK, consumers around the world are loving these unique and innovative products.

“We are looking forward to further innovating into new food and merchandise categories to build brand affinity in a way that we know fans of the Kraft Heinz brands will love.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.