The first The Voice Café has opened its doors in France, featuring all the signature elements of the show including the iconic red chairs.
Located in AuShopping V2 near Lille, the 600m2 café will enable guests to immerse themselves into the musical universe of the show. Visitors will be able to enjoy live music, talent shows, acoustic nights, karaoke and more.
The café features five karaoke rooms and even pre-selection opportunities for aspiring talent to audition for the next show on TF1.
“We are proud to launch the first ever The Voice Café in France, an original concept based on one of the most recognised and appreciated programme brands,” commented Yann Geneste, director of TF1 Business Solutions. “This project, which combines dining and entertainment, will allow everyone to immerse themselves in the musical and festive world of The Voice. We are convinced that this new premium offer, developed with our partners Genco and ITV Studios, will attract a wide audience and becomes an example in experiential dining.”
Thierry Lachkar, president of ITV Studios France, added: “Since 2012, The Voice has entered the hearts of the French. It has become much more than just a TV show; it has become a cultural reference that brings together millions of families around a shared passion for music and talent. I am extremely proud to see our programme evolve so innovatively and to imagine a place where music and dining fuse to create an immersive experience, plunging customers into the show’s universe. It’s a truly brilliant and bold idea, and we are proud to work with the TF1 and The Voice Café teams on this ambitious project.”
The Voice Café is a collaboration between TVC Live, TF1 and ITV Studios France.
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