Formula 1 has confirmed that the world’s first official Formula 1 Exhibition will open in Madrid on Friday 24 March 2023.
Hosted at the IFEMA Madrid, the exhibition will run until Sunday 16 July 2023 and will aim to provide a ‘stunning adventure’ through the world of F1.
Officially developed in association with Formula 1 and with unprecedented support from the motorsport community, the show boasts a wide range of never-before-seen artefacts and contributions from the sport’s most legendary teams, experts and personalities.
Produced in partnership with Round Room Live, the exhibition is delivered across six purpose-built rooms, each specially designed in collaboration with award-winning artists, filmmakers and craftspeople. Delving far beyond what fans have ever seen before, the show uses bold, technology-led design features and large-scale interactive displays to lift the lid on Formula 1’s past, present and future.
Several years in the making, the 90-minute experience combines spectacular audio-visual design, rare film and imagery, engineering and educational displays, sculptural pieces and iconic Grand Prix cars to deliver an immersive experience for everyone.
“The opening of this spectacular exhibition marks a significant moment in the history of Formula 1,” commented Stefano Domenicali, president and ceo at Formula 1. “As the sport continues to grow at an exponential rate, it’s vital that our fanbase remains at the forefront of everything we do. Launching this world-class international exhibition allows more fans around the world to fall in love with F1, while providing the perfect platform for us to honour the sport’s incredible history.
“I want to thank everyone who has contributed to this project and helped to build an exhibition that captures the heart and soul of the sport we all love.”
Timothy Harvey, lead curator and producer, continued: “To curate and produce the world’s first official Formula 1 Exhibition has been a huge honour. This show takes fans behind the curtain of Formula 1, providing a new range of fascinating perspectives and unexpected stories about the sport. We have been overwhelmed by the support of so many of the F1 Teams and luminaries.
“I believe the show celebrates Formula 1’s rich history and heritage in a dramatic and fun way that will engage everyone from avid fans to young kids and families. It’s been many years in the making and now I can’t wait to open the doors in Madrid.”
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