Perfetti Van Melle is moving the Mentos brand into the soft drinks category across Europe.
The move follows on from the successful launch of the Chupa Chups sparkling soda, which was twice granted the Superior Taste Award by Belgium’s International Taste Institute.
The new Mentos range consists of three flavours: lemon and mint, apple soda kick and fruity mix. The product is a non-sparkling drink with low sugar that contains jelly bites.
“I’m thrilled with the launch of this groundbreaking drink for Mentos, which truly showcases our unwavering commitment to innovation and delivering exceptional brand experiences,” commented Marta Ballesteros, global licensing manager at Perfetti Van Melle. “I am confident that it will captivate the discerning palates of consumers across Europe, offering a delightful and unexpected taste sensation.”
The drink is manufactured by Namyang Co of South Korea and distributed in the European market by Engel Foreign Food B.V.
Kihoon Kim, Namyang’s director of overseas department, commented: “We released the Chupa Chups sparkling beverage in 2018 and we have been recognised for the quality and taste around the world since then. With the release of Mentos drink at this time, we will once again provide fantastic pleasure to people around the world.”
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