Goliath Games has secured a new partnership with The Sims which will see it create the first ever board game based on the bestselling video games franchise.
Timed to coincide with The Sims’ 25th birthday in 2025, the board game is due for release in the autumn and will aim to capture the spirit of creativity, self-expression and gameplay that has made the video game a global pop culture phenomenon.
Since its launch, The Sims has seen more than 500 million lifetime players across all of its games and is the number one brand in the life simulation category.
“We’re honoured to be selected as a partner to create the first-ever board game for The Sims,” commented Jochanan Golad, ceo at Goliath. “It’s an incredible opportunity to collaborate with EA to bring a new innovative way to live The Sims. This partnership represents a perfect blend of Goliath’s expertise in creating engaging physical games and The Sims’ legacy as a multi-generational cultural and gaming icon.”
Lyndsay Pearson, vp franchise creative for The Sims, continued: “2025 is a big year for The Sims as we celebrate its 25th birthday. We’re excited to work with incredible partners like Goliath, who are delivering the perfect immersive board game experience. This is another way to expand The Sims world and engage our incredible fanbase as we grow The Sims entertainment platform.”
Brandgenuity, the licensing agency for The Sims, brokered the agreement with Goliath and is managing the development and roll out of The Sims licensing programme.
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