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First Empire branded merch launches

Record breaking hip hop drama teams with fashion label Hood By Air.

The first Empire branded merchandise has rolled out in the US, with Fox teaming up with fashion label Hood By Air.

The HBA.Empire collection offers a wide range of product inspired by the record breaking hip hop drama.

The range includes champagne glasses and keychains through to newsprint sweaters, dresses, shirts and tops featuring popular images and quotes from the show.

Prices range from $15 up to $300.

“For me, it’s all about Cookie! Since the first episode, Wednesday nights have become a tradition for my friends and I,” said Shayne Oliver, founder and creative director at Hood By Air. “We know every look, scene and catchphrase by heart.

“When putting this collection together, I wanted to shine a spotlight on the characters we loved (and hated) most, as well as the moments immortalised in memes that keep us cracking up all day.”

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