Hit toy brand wins annual contest hosted by License Global at the trade show.
Hit toy brand Fiesty Pets has been named this year’s ‘One to Watch’ at Licensing Expo.
The accolade – bestowed by License Global magazine at the show each year – recognises and rewards innovation from new Licensing Expo exhibitors.
Feisty Pets – which is represented by Surge Licensing and includes characters such as Glenda Glitterpoop and Sammy Suckerpunch – was recognized at 2018 LIMA International Licensing Awards, which took place on Tuesday, May 22 at the show.
The toys surprise fans with hidden ‘stuffed attitude’ emotions that suddenly appear with raging fangs, evil sarcastic grins or just dumb looking doofus smiles.
“Feisty Pets is reinventing the toy market through its formidable branding and innovative approach,” said Steven Ekstract, brand director, Global Licensing Group, UBM. “Its mass appeal to several generations marks the brand as ‘one to watch’ and we have no doubt it will see continued success and growth through licensing.”
The One to Watch contest is open to any first-time Licensing Expo exhibitors. To be eligible, the company will not have been licensed before January 1, 2018 and can currently be licensed in only two or fewer product categories.
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