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Fenella Smith launches By My Side collection with Guide Dogs

Fenella Smith has officially launched its collection in partnership with The Guide Dogs for the Blind Association, a deal brokered by Bulldog Licensing.

Available now on the company’s website and launching in JLP next week, the collection is aiming to be a celebration of the companionship dogs bring to their humans.

Named By My Side, the new range includes everyday home accessories such as mugs – which come in four designs as a set of four or sold as singles – and a treat jar and dog bowl.

Each celebrates the Guide Dog breeds, and works to offer support to the charity and the partially sighted community. The collection has been designed and is being sold in support of The Guide Dogs for the Blind Association. Fenella Smith will donate a minimum of £2,500 to The Guide Dogs for the Blind Association.

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