Creating Magic Through Play
For more than 100 years, Hasbro has brought generations of kids, families and fans together for great play experiences. Our brands have grown into much more than just toys, spurring full franchises with in-person experiences, fashion, entertainment, digital games, music, publishing and promotions.
Over the past year, we have dedicated a tremendous amount of time transforming our business to drive greater operational excellence and invest more in our winning brands. It’s clear that a franchise-first mindset – with toy and game, licensing and entertainment team working cross-functionally alongside world-class partners – is vital to realise the full potential of our brands and exceed fan expectations.
The future is bright for Hasbro Licensed Consumer Products, and we will continue to deliver experiences, products and entertainment that are highly social and collectible and, most of all, fun.
Tim Kilpin
President, Toys, Board Games, Licensing and Entertainment
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