November 2024: Licensed Apparel & Accessories

For the first of our weekly ‘Featuring…’ newsletters focused on licensed apparel and accessories, LicensingSource.net asked Steve Manners, head of global marketing and UK managing director at Licensing International, to cast his expert eye over the sector.

Based on Licensing International’s 2024 Global Licensing Industry Study, apparel was one of the top performing categories in 2023, up 7.5% after dipping for a few years. What’s the reason behind the uptick? 

Steve: Fashion properties had a nice bounceback in 2023 after losing market share of licensed products for the past few years. Fashion properties clearly benefited from the return to in-person work environments. Additionally, the product categories that traditionally license fashion brands – such as Beauty Aids, Apparel, Accessories and Footwear – all had strong growth in 2023.

Another point is the continuing success of collaborations, which have accelerated to get licensed brands in front of new audiences of consumers. Product categories that benefited from licensed brand collaborations were the fashion-focused categories of Apparel, Accessories, Health & Beauty and Footwear…

Click the links below to see the special editions in full:

Featuring… Licensed Apparel & Accessories – Part One

Featuring… Licensed Apparel & Accessories – Part Two

Featuring… Licensed Apparel & Accessories – Part Three

Featuring… Licensed Apparel & Accessories – Part Four

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.