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FCP reveals Marilyn Monroe licensing plans

12 Fox films starring Marilyn Monroe are now available for licensing programmes.

20th Century Fox has rolled out the red carpet for the addition of the Fox Presents the Films of Marilyn collection to its brand portfolio.

FCP has developed a design-led collection based on the portfolio of 12 Fox-owned Hollywood film titles featuring Marilyn Monroe.

It will launch individual consumer collections which are inspired by each of the movies, which include classics such as How to Marry a Millionaire, Monkey Business and Gentlemen Prefer Blondes.

The Fox Presents the Films of Marilyn collection is enhanced with hundreds of original film assets including iconic poster art to a vast collection of exclusive stills and behind the scenes photography.

The company believes the collection is ideal for seasonal events such as Mother’s Day and Christmas and within the travel, home gifting, food, health and beauty, social stationery and lingerie categories.

The first licensing partners will be announced imminently.

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