Licensing programme for British lifestyle brand continues to expand across key categories.
A further four partners have joined the brand extension programme for British lifestyle brand and retailer, FatFace.
The agreements cover a wide range of categories as the ambitious brand looks to expand its consumer products footprint.
The new licensees include ICTC for kitchen textiles (which will be made in the UK); Blueprint for social stationery; Scoop Designs for food gifting; and Danish Design for lifestyle pet beds.
They join a fast growing programme which already includes Ashley Wilde, Christina May, Proporta and existing partner Peter Black, as well as a kids’ apparel collection with the Natural History Museum.
Gabrielle Sims, head of licensing at FatFace, commented: “It’s so exciting to continue to grow the programme within these new categories. The calibre of partners is fantastic.
“They will complement our brand and ensure we continue to be brave and innovate, staying true to our vision which is to ensure that absolutely everything we do is designed to be loved by all our customers for life outside 9-5.”
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