Level of interest and excitement has been overwhelming, says Gabrielle Sims.
The brand extension programme for lifestyle brand and retailer FatFace has got off to a strong start – with four new best in class partners signed up in the UK.
The signings follow on from the collaboration with Natural History Museum, revealed earlier this week on The Source.
FatFace is celebrating its 30th anniversary in 2018 and the additional partners see the brand move into a number of new areas.
A three-year deal has been secured with Ashley Wilde for the home category. The range of home furnishings will include adult and children’s bedding, throws, cushions and curtains.
Meanwhile, reinforcing its love for being British and its desire to support local and family run businesses where possible, FatFace has welcomed on board Christina May in a two-year deal for natural soap and candles.
Finally, Proporta will be launching a line of tech and phone cases, having secured a three-year deal.
Adding to this, FatFace will continue its relationship this year with Peter Black on men’s Christmas gifting. For the first time, FatFace will also be adding a range of kids’ toiletries to the collection.
Gabrielle Sims, head of licensing at FatFace, commented: “The level of interest and excitement for the brand has been truly overwhelming. I feel extremely privileged to be working on such a fabulous brand – one so rich with content, strong DNA and handwriting.
“The sense of brand loyalty that is ever-present from our customers has really paid off, as more great partners and retailers see the strength of our brand and have shown positive interest at a time when casual lifestyle takes lead.”
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