Licensing Link Europe appointed to handle fashion and accessories property.
New fashion and accessories brand Chic & Love is heading to the UK, with Licensing Link Europe on board to manage the property.
The agency will handle the UK licensing on behalf of the brand licensor, Consumer Product Connection of Spain.
The Chic & Love brand focuses on ‘affordable luxury’. It incorporates Swarovski crystals into many of its collections, a differentiating element for Chic & Love products that will underline the affordable luxury message inherent in the brand and its style.
Chic & Love launched in Spain in June 2017 with a presence in some of Europe’s biggest retail names, including El Corte Ingles, Carlin and FNAC.
The first product launch has been a pan-European deal with Miquel Rius, a pioneer in the manufacture of functional and designer stationery for both students and professionals. The range includes notebooks, wallets, backpacks, toiletry bags, pencil cases and mugs.
Other categories under consideration or in development are health and beauty, greeting cards, smartphone covers, mugs, scented candles, watches, jewellery, apparel, lingerie, footwear, umbrellas, tech accessories, decorations, bed linen, handbags and suitcases.
Chris Taday, director of Licensing Link Europe, said: “The combination of luxury and affordability with the unbeatable differentiating feature of a strong connection with Swarovski makes this a brand that stands out in a competitive youth market.
“We’re both delighted and thrilled that Consumer Product Connection has asked us to introduce Chic & Love to the UK, where I am sure this brand will be enormously successful.”
Julien Barbier, md of Consumer Product Connection, master Agent for the brand, added: “Licensing Link Europe has already clearly demonstrated its deep understanding of the UK market and insight into licensing strategy across diverse brands.
“Its professionalism, expertise and reach make it the right agency for this highly original and appealing brand in this very important market.”
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