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Fashion brand Cakeworthy unveils classic Furby collection

Canadian fashion company, Cakeworthy has joined forces with Hasbro on the launch of a classic Furby collection.

The range is encouraging fans to ‘Free Your Inner Furb’ and takes inspiration from earlier versions of the popular toy.

The 13-piece collection includes an array of accessories adorned with the Furby face, as well as several clothing items including a sweater, t-shirt dress and a sherpa jacket.

The range launches on 19 January both online and at Cakeworthy’s bricks and mortar store in Hamilton, Ontario.

“The Cakeworthy brand thrives off of nostalgia, so this collection truly couldn’t have been a better fit for us,” commented Brandon Sheddon, founder and ceo at Cakeworthy. “I really wanted to take the icon that is ‘Furby’ and turn it into a product on a level that we’ve never really hit before.

“When designing this collection, we essentially asked ourselves, ‘What would Furby look like if it were a hat or a bag or a jacket?’ – that was the vision. This has truly been one of our most ambitious collections to date including never-before-seen features from Cakeworthy including 3D elements and even hair. These are things our community hasn’t typically seen from a Cakeworthy item, or really anywhere.”

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