This ad will be closed automatically in X seconds.

Farshore snaps up graphic novel series based on Beano’s Betty and The Yeti

Farshore has expanded its partnership with Beano Studios, creating the first ever range of graphic novels.

Based on Beano’s hit comic strip Betty and The Yeti, they will be written and illustrated by its creator, comic artist Hugh Raine.

Betty and The Yeti has featured in the Beano comic since 2016 and the first book in the new series – Betty and The Yeti: Friends at First Fart – will publish in March 2025.

Books two and three will follow in August 2025 and spring 2026 respectively.

“Betty and The Yeti is one of the most popular and loved comic strips in the Beano, and Farshore are excited to work with Beano and Hugh Raine to publish these fantastically funny comics in graphic novel form for the very first time,” commented Zoe Masters, publisher for brands and licensing at Farshore. “Beano’s core DNA is humour, and Hugh’s Betty and The Yeti is proper laugh out loud funny, the perfect escape and antidote to the busy lives of both kids and adults.

Hugh is a hugely talented cartoonist, and his bold, vibrant and colourful illustrations leap off the page. We have fallen in love with Betty and The Yeti, and cannot wait for both existing Beano comic fans as well as brand new readers to fully immerse themselves in their surprising, playful and hilarious world.”

Rob Glenny, head of commercial and new business at Beano Studios, added: “Comic storytelling is Beano’s forte, and we’re excited to bring it to the world of graphic novels with Farshore. The new series highlights the growing appeal of Betty and the Yeti’s mischievous adventures and Hugh Raine’s brilliant storytelling. It’s a great opportunity to engage both new and loyal readers, while continuing Beano’s tradition of delivering fun, imaginative stories. We can’t wait to introduce Betty and the Yeti to an even wider audience.”

Farshore has been the official publisher of Beano since 2021.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.