Perry Ellis International is expanding the Farah heritage brand into the golf arena, securing a new deal with World Wide Golf.
The company will launch its first collection for spring/summer 2022, building on the Farah identity with a fresh outlook.
The golden ‘F’ will be transformed into a golf-specific frost green ‘F’ and will feature on products including the classic polo, the Sadun belt and the Reese cap, as well as on branded buttons and zippers.
Distinct golf details such as a scorecard pocket can also be found in the range’s trousers.
“We are excited to expand our global distribution and partner with World Wide Golf as a prominent retail partner,” said Oscar Feldenkreis, ceo and president of Perry Ellis International. “The global appeal and interest in golf as a sport, especially with a younger consumer, is a natural evolution for the Farah brand.”
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