Chelsea Football Club has kicked off a new multi-year deal with FansMall, which will see the largest sports trading card platform in China become the club’s official partner in the region.
As part of the partnership, FansMall will create a collection of Chelsea-themed trading cards for the Greater China market and provide access for the club’s Chinese fans to exclusive merchandise, including signed memorabilia and match-worn shirts.
“FansMall is honoured and delighted to establish a long-term partnership with Chelsea FC, one of the most respected and beloved football clubs in China with a winning culture and a fine tradition of success,” commented Sebastian Zhao, founder of FansMall. “As the club’s official trading card and sports collectables partner in Greater China, FansMall is dedicated to bringing the best trading card collectables to fans and collectors and we will release an exclusive selection of Chelsea trading card products for this season and the seasons to come.”
Tom Glick, president of business at Chelsea, continued: “FansMall is a fantastic addition to our family of partners at Chelsea FC and we look forward to working closely with them and introducing our fans in Greater China to their highly impressive range of exclusive Chelsea-themed cards and collectables.”
Chelsea has built a strong presence in Greater China in recent years, led by the club’s regional Asian headquarters in Singapore. It is currently the most-followed European football club online in China with 15 million followers.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
