Licensee to extend range of limited edition prints into the wider market.
FANATTIK has renewed its deal for the quirky Edward Monkton licence.
Previously, the company’s Edward Monkton prints have retailed in Harrods, Selfridges and John Lewis, but with the licence renewal, FANATTIK is focusing on opening the range up to the wider market.
The limited edition prints are mounted, bagged and accompanied by a certificate of authenticity from the brand, which was created by Giles Andreae and has sold over ten million greeting cards since launch.
Anthony Marks from FANATTIK commented: “Edward Monkton contains that quintessential British sense of humour and that is why I thought it was so important to have all of our prints produced in the UK. Not just the high-quality print itself but everything from the mounts and backboards to the bags, every single component is British made and assembled by FANATTIK at our Cheshire HQ.”
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