This ad will be closed automatically in X seconds.

Famous Five parody books enjoying chart success

Overall sales for the series have now topped 1,000,000.

Overall sales for the Famous Five parody book series have now topped one million – with Five Forget Mother’s Day being the latest title to reach the number one spot.

Five on Brexit Island, Five Go on a Strategy Away Day and Five Give Up the Booze have all made it into the top ten.

The success of the tongue in cheek parodies of Enid Blyton’s most famous books bodes well for the licensing programme, which is being handled by Bulldog Licensing and coincides with the 75th anniversary of the first book.

Danilo is already on board, while Bulldog is also eyeing up stationery, gift and food products.

It will then look to expand across the Secret Seven and other titles in the estate.

“These books have struck a huge chord,” commented Vicky Hill, licensing director at Bulldog. “Everyone grew up with Enid Blyton’s work, so there is huge nostalgic appeal in anything connected to these timeless stories.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.