This ad will be closed automatically in X seconds.

“Families will be looking for shared, multi-generational experiences”

ViacomCBS’ Venetia Davie on why, from a brand and IP perspective, there are many reasons to be cheerful.

Last year showed that licensing is an industry which can move at speed, adapt and still keep delivering amazing products and programmes.

Against this backdrop, LicensingSource.net asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the industry in 2021.

Today: Venetia Davie, vp, Viacom CBS Consumer Products, UK & Ireland.

“Once the words ‘lockdown’ and ‘bubble’ are resigned to a time capsule, I believe families will be focusing on going ‘out, out’. Families will be escaping home, looking for shared multi-generational experiences and great days out. I think licensed brands can really benefit from this. In 2021, experiences will be the new craft kits, sticker books and trampolines.

From a brand and IP perspective we have so many reasons to be cheerful. In 2020, with kids and families spending more time at home, we saw record levels of content being consumed across linear TV, streaming services and YouTube. We are seeing awareness and affinity figures for brands like PAW Patrol strengthen and new brands like Blue’s Clues & You establishing a fan base and audience really quickly.

On the back of this we’re seeing stronger listings and sell through and greater retailer commitment and confidence around new consumer product launches.”

This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
ElphabaandGlinda500x500
 
The eagerly anticipated Wicked soared to a bumper opening weekend at the worldwide box office for Universal, notching up $164 million....
H&AMoana500x500
 
H&A has teamed up with Disney to create a collection of health and beauty gifts to coincide with the release of the eagerly awaited Moana 2....
Moominafternoontea500x500
 
Moomin Characters and Moomin Arabia are partnering with EL&N to bring the first official Moomin afternoon tea to the UK this festive season....
Oasistour25500x500
 
WMX will look to provide a compelling merchandise offering on and around next year's highly-anticipated stadium shows, which will include pop-up stores, fan experiences, exclusive brand collaborations and event merchandise....
LIExcellenceAwards25500x500
 
The Licensing International Excellence Awards will take place on 19 May 2025, kicking off Licensing Expo in Las Vegas....
CareBearsKato500x500
 
Global brand distributor, Unisnacks is launching the first ever UK beverage for Cloudco Entertainment's Care Bears property....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.