Roy Lowe and Sons’ Ben Lowe on retailers buying into the power of stories and remaining optimistic.
With inflation now at over 10%, energy costs and food bills sky rocketing, the cost of living crisis is intensifying.
LicensingSource.net asked a selection of licensees what impact this is likely to have on the licensing industry, as well as what positives the sector has in its favour in the run up to Q4.
Today: Ben Lowe, director, Roy Lowe and Sons.
“The cost of living crisis is going to have a tremendous impact on the whole country across many industries, unfortunately for the licensing industry being heavily weighted towards the Christmas season, this year it will come just after families realise the full extent of the heating bill increases.
The power of much-loved brands has always stood the test of time, as families look for comfort, familiarity and joy in tough times. Hopefully retailers will all still buy into the power of stories rather than opting for non-licensed alternatives that may seem to offer a higher margin at the front end, but perhaps not achieve the sell through and overall customer value and experience this Christmas.
On Roy’s Boys, we remain optimistic that families will still want to enjoy Christmas festivities, of which our matching family socks and pyjamas are becoming quite the staple in a growing number of households.”
This feature originally appeared in the autumn 2022 edition of Licensing Source Book. To read the full publication, click on this link.
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