Falcon’s Beyond Global is set to work with Tanseisha Co, a Tokyo-based designer and creator of commercial and cultural facilities with deep roots in the Japanese market and a strong track record of working with globally recognised brands.
The two companies will explore collaborating to develop new themed entertainment experiences, bringing popular Japanese anime and manga IP to life through location-based entertainment, games, movies and more.
To create the new experiences, Falcon’s is planning to activate its slate of proprietary attractions and technologies in Japan for the very first time.
Among the company’s consumer experiences are ON!X Theater, an industry award-winning ride system; the Suspended Theater, which brings the sensation of flight to life in a whole new way; and the CircuMotion Theater, the epitome of integrated 3D media, omnidirectional motion and fully engaged storytelling.
Specific IP-focused projects developed through the collaboration will be announced in the future.
“We are extremely honoured to have Tanseisha at our side as a valued partner as we look to enter the Japanese market,” commented Cecil D. Magpuri, ceo at Falcon’s Beyond Global. “Tanseisha has a wealth of strong connections and expertise combined with their deep knowledge of and access to Japanese IP. Together, we share a mutual love of bringing storytelling to life in new ways and a desire to boldly accelerate toward building the future of immersive themed entertainment.”
Wakamatsu Masato, executive officer and general manager at Cross Media Innovation Headquarters at Tanseisha, added: “By exploring a partnership with Falcon’s Beyond, with their creative ingenuity and proprietary technologies, we look to expand our potential to bring immersive entertainment experiences to new heights in Japan and around the world. Falcon’s has proven itself as a leader in themed entertainment attractions, and we look forward to introducing and sharing their expertise to our market.”
Falcon’s announcement with Tanseisha comes during a time of global growth for the company, which includes a recent agreement with The Hershey Company to create Hershey-themed experiential attraction and retail experiences; an ongoing collaboration with Qiddiya Investment Company in Saudi Arabia on first-of-its-kind immersive entertainment projects; and innovative virtual sea life entertainment experiences under development with Raging Power, an arm of K11 Group, throughout China.
It also expands the company’s global footprint in Asia, following the partnership it forged with K11 in 2023 and the opening of its Philippines office last year.
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