Retail and licensing technology company, Fabacus has partnered with Universal Products & Experiences.
The new strategic collaboration sees Fabacus’ proprietary Xelacore technology being made available to UP&E’s partners in an effort to support its Environmental Social Governance (ESG) strategies in response to developing legislation around the world.
As part of wider global digital transformation and a focus on traceability, the introduction of Xelacore to create official digital registers will provide comprehensive data insights to enhance product visibility globally, empowering UP&E and its partners to navigate the evolving retail landscape, in line with forthcoming ESG reporting requirements already taking shape within the EU.
The digital catalogue benefits licensees, retailers and CPG partners by creating a master reference point for licensed products, allowing products to be authenticated and discovered more easily, driving increased sales and brand protection.
“This collaboration represents an exciting adoption of our technology within the licensing space, giving UP&E and its partners the opportunity to gain deeper product visibility at a global scale, while unlocking new opportunities to stay ahead of the curve,” commented Andrew Xeni, ceo and founder of Fabacus. “We look forward to working with the UP&E team and their licensing and retail partners.”
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