British luxury knitwear brand, Chinti & Parker is launching its first collection featuring Digital Product Passports.
The DPP initiative – facilitated by technology provider, Fabacus – allows customers to access detailed information about the materials used, the production process, and the environmental characteristics of each garment.
This also allows Chinti & Parker to play an active role and further integrate into the process of their products by authenticating the information being published to the consumers. By scanning a QR code on the product label, customers can gain insights into the sustainability credentials of their purchase, empowering them to make conscious decisions that align with their values. To elevate the experience, customers can also sign up to receive exclusive gifts, including cashmere care sets and discount codes.
The first product range from Chinti & Parker to feature the DPP technology will be an exclusive Peanuts capsule collection. The SS24 collaboration aims to showcase Chinti & Parker’s playful signature style, while also embodying the brand’s dedication to environmental responsibility.
The partnership between Chinti & Parker and Peanuts was brokered by WildBrain CPLG.
“Launching our Digital Product Passport initiative is a pivotal moment for Chinti & Parker,” commented Rachael Wood, co-founder and ceo at Chinti & Parker. “It’s a bold step towards a more transparent and sustainable future in fashion. By providing our customers with unprecedented access to the journey of each garment, we empower them to make conscious choices that align with their values.
“We’re delighted to launch this initiative with our new Peanuts collection. This programme not only reflects our commitment to transparency but also reinforces our dedication to environmental responsibility. We’re redefining what it means to shop with purpose.”
Andrew Xeni, founder and ceo at Fabacus, continued: “Our collaboration with forward-thinking brands like Chinti & Parker exemplifies our commitment at Fabacus to redefine the future of fashion and retail, with sustainability at the heart, using our technology to craft new, engaging, and innovative channels for consumer interaction.
“Through this execution we are keen to demonstrate the ways in which consumer products companies can share information presented to the consumers that they have told us they want to see. In turn, by harnessing the power of this deep product data, we hope to foster more transparent, responsible, and connected experiences for brands and consumers alike, while bringing visibility to all stakeholders. We’re incredibly excited to see this collection come to life.”
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