The Formula 1 Exhibition is set to give fans a thrill this summer as it opens its doors in the UK for the first time on 23 August, at London’s ExCeL.
The show has been hugely popular with visitors to date. The inaugural Madrid show was Spain’s biggest temporary show of 2023, while the Vienna edition has also seen strong attendance, with ticket sales surpassing Madrid heading into its final weeks. The first North American F1 Exhibition in Toronto also saw record-breaking presales, further highlighting the huge appetite from visitors and fans.
Now heading to its fourth location, the London show will pay homage to the British Grand Prix and its contribution to motorsport, through a collaboration with the Silverstone Museum. In addition, in a European first, the show will feature state of the art simulators, offering fans the opportunity to get behind the wheel of an F1 car.
The London edition of the F1 Exhibition will also see the return of popular rooms such as Once Upon a Time in Formula 1, taking fans through some of the sport’s most iconic and defining moments through a mix of previously unseen photographs, films, artefacts and exclusive interviews; Drivers and Duels, featuring contributions from F1 drivers past and present and putting fans into the mindset of the F1 driver; Design Lab which takes fans into the technology of an F1 car; Revolution by Design which looks to the future, focusing on the technical innovation of the future and the next steps F1 will take in areas such as sustainability, diversity and inclusion; plus The Pit Wall, a show-stopping cinematic and immersive experience providing fans with a high-octane finale of some of the greatest moments in Formula 1 history.
“It’s fitting to bring The F1 Exhibition to the UK capital and pay tribute to the British teams, drivers and personalities who have etched themselves into F1 history,” commented Emily Prazer, chief commercial officer at Formula 1. “The F1 Exhibition has been incredibly popular since its launch in Madrid, and successful runs in Vienna and Toronto prove that it is a great way to engage with both hardcore fans and new audiences, while extending F1’s reach beyond the racetrack. London is one of the most cultural vibrant cities in the world, and we look forward to welcoming visitors from around the world to the show.”
Timothy Harvey, lead curator and producer of The Formula 1 Exhibition, continued: “It’s been incredible to see how fans around the world have reacted to the exhibition since opening last year. London was always going to be an incredibly special location for us, so I am looking forward to what’s to come. Each show recognises the national heritage of its host location, and as Britain is the home of racing this will be a really special show. There’s also some fantastic soon-to-be-announced additions coming to London, including incredible cars – I can’t wait to open our doors.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
