Rubies’ Fran Hales talks showcasing new costume ranges and the company’s partnership with World Book Day.
As we move through Q1 2025, LicensingSource.net asks a selection of licensees across key categories how they are looking to make the most of the first quarter of the New Year – from the trade shows to new product launches and beyond.
Today: Fran Hales, head of portfolio and marketing, Rubies.
“Exciting times are ahead for Rubies in 2025. We’re gearing up for a busy first quarter with our presence at the London Toy Fair, Spielwarenmesse, Spring Fair and Ambiente. Rubies will be showcasing our in-demand costume ranges featuring Bluey, Glinda from Wizard of Oz and Bing among others.
Plus, get ready for our partnership with World Book Day as we launch the All Dressed Up Donation activation, spreading a love of reading for joy through costumes. We can’t wait to bring the gift of ‘Everyday Play’ this year and beyond.”
This feature originally appeared in the spring 2025 edition of Licensing Source Book. To read the full publication, click on this link.
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