Everton has agreed a multi-year club-record deal with Manchester-based sportswear brand Castore.
The major new partnership will see Castore supply the Toffees with playing, training and travel wear from the 2024/25 season and become the first founding partner of the Blues’ soon-to-be home, Everton Stadium, SportsIndustry.biz reported.
As official technical partner, Castore will kit-out Everton’s men’s, women’s and academy squads with home, away and third kits from what will be the club’s final season at Goodison Park and into the state-of-the-art 52,888-capacity waterfront arena.
The club has described Castore’s ‘founding partner’ status as a distinction that will give the brand ‘access to enhanced commercial opportunities and media rights at Everton’s new home once it opens in summer 2025′.
“We are really pleased to welcome Castore as our new technical kit partner from next season and to announce them as the first founding partner of Everton Stadium,” commented Richard Kenyon, chief commercial and communications officer at Everton. “The agreement – another record deal for the club – sees us link up with an ambitious and innovative sportswear brand and comes at a historic time for Everton as we prepare for our stadium move.
“From our very first conversations, we could see how excited Castore were about the opportunity to work alongside us during this period and we’re looking forward to launching the first set of products this summer.”
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