British Athletics pop up races to Westfield Stratford

Event Merchandising has opened store to tie in with London 2017.

Event Merchandising is making the most of the IAAF World Championships, currently being held at the Queen Elizabeth Olympic Park in London – opening a British Athletics pop up store.

The shop is open at Westfield Stratford and hosts a variety of official merchandise.

It is open for the duration of the games – which began on August 4 and run through until August 13 – with products including t-shirts, caps, bags and story books.

Jeremy Goldsmith, managing director of Event Merchandising, told The Source: “We are delighted to open up the British Athletics store in Westfield Stratford to #Represent the Great British team at the London 2017 games at the Stadium.

“There is a fantastic collection of sports apparel and accessories for the fans to show their support.”

Jeremy continued: “We have also organised athlete signings as an added attraction to the store, to provide fans a chance to engage with the superstars.”

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