European TV and movies should make up at least 20% of streaming services’ content.
The European Commission is apparently considering a quota for Netflix and Amazon Prime, which would see them have to consist of at least 20% European TV and movies.
The news follows reports that the BBC has given the green light to begin its own streaming platform, dubbed Britflix.
The FT reported that the proposed quota would form part of the EU’s redrafted broadcasting rules, due to be unveiled next week.
The move would undoubtedly open doors for UK-based children’s content to get involved with the platforms. However, Netflix has rejected similar proposals before, saying that ‘rigid numerical quotas risk suffocating the market for on-demand audiovisual services’.
Meanwhile, the BBC’s Britflix project could see it team up with ITV and other production companies, according to The Telegraph.
The service would be a library of old and new BBC content, as well as a home for exclusive original series, akin to Amazon Prime’s Transparent (pictured).
It would likely take over the existing iPlayer service.
