Licensee appointed for Acamar brand in the Benelux region.
Erve Europe has further strengthened its portfolio, having been signed as apparel partner for Bing in the Benelux region.
The Acamar Films preschool property is broadcast in 117 territories, with its Dutch YouTube channel notching up over 36 million views, plus 235 million minutes of watch time.
The deal was secured by License Connection.
The Erve team will launch its first collection for Bing in 2020.
“We are very happy to have the Erve team on board as our licensing partner,” said License Connection’s Daphne Kellerman. “Their beautiful Bing fashion range of products will make the awareness of Bing even stronger in our Benelux market. We are looking forward to this cooperation.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
