This ad will be closed automatically in X seconds.

Erve Europe adds Blizzard Entertainment brands to gaming portfolio

Company adds major franchises Overwatch and World of Warcraft to its offering.

Erve Europe has added two major gaming franchises from Blizzard Entertainment to its portfolio: Overwatch and World of Warcraft.

The company will now serve the European market with a raft of product for both franchises including branded t-shirts, sweatshirts, pyjamas, shorts, socks, underwear and hoodies among other items.

The first collections will launch in spring/summer 2021.

“We couldn’t be happier with these two games in our portfolio,” said Tom Fabes, gaming licence manager at Erve Europe. “As I’m a fan myself, I know how dedicated the players are to these games. I know people who’ve been playing World of Warcraft for ten years or more.

“We know our customers are open for these two games, whilst we always keep the target audience in mind. Together with Blizzard, we have set some targets and things are looking promising. Knowing what’s coming up with both games, we are very confident that this is a huge deal for us.”

Phillippe Bost, Activision Blizzard’s vp of international consumer products, added: “Erve has a great understanding of our DNA and Blizzard fans’ expectation. We are so proud to work with Erve to bring the magic of Blizzard to our community in Europe.”

Since its launch over 25 years ago, the World of Warcraft franchise has spawned five games, a theatrical release and a community which continues to grow. Meanwhile, team-based first person shooter Overwatch first arrived in 2016 and also has its own esports league.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.