Born Licensing, Pedigree Toys & Brands and MGM team for Thelma and Louise inspired ad.
Iconic British fashion doll Sindy is the star of the latest Moneysupermarket.com campaign.
In a 60-second launch spot during The X Factor on Saturday (September 15), Sindy and Sindy pay homage to 1991 film Thelma and Louise. Set to the sound of Fleetwood Mac’s Go Your Own Way, the film was produced with a combination of puppetry and stop motion techniques.
‘Epic Sindy’ serves as a suitable climax to one of the most memorable series of advertising campaigns in recent UK history, which have previously licensed He-Man and Skeletor from Masters of the Universe, Dirty Dancing and Action Man.
The new deal was signed by licensing agent Born Licensing, Sindy licensor Pedigree Toys & Brands and Thelma and Louise licensor MGM.
“This is the fourth MoneySuperMarket campaign we’ve worked on and we’re thrilled that they have once again chosen to embrace well known licensed properties,” said David Born, director of Born Licensing. “This sends a clear message that the licensing of characters is an incredibly powerful option in the advertising space.”
Matthew Reynolds, md of Pedigree Toys & Brands, continued: “Sindy is a British icon that is loved by millions of ‘Sindy Girls’ worldwide, so there will be huge appetite for this exciting campaign. We can’t wait to see her brought to life in this epic finale.”
Moneysupermarket’s marketing director, Darren Bentley, concluded: “Following the success of He-Man and Skeletor’s ‘Dirty Dancing’ last year, we decided to harness the power of nostalgia once again by recreating another iconic film with one of our favourite childhood toys.”
The campaign consists of TV, print, out-of-home and digital advertising along with social media activity and an extended 90-second film which features online.
You can check out the ad below:
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