Endemol Shine to represent teen lifestyle brand in the territory.
eOne is continuing with its wider strategy to expand the lifestyle brand So So Happy into international markets – appointing Endemol Shine to handle the property in Brazil.
The company will be responsible for managing So So Happy’s licensing, website and social media development in the country.
Together with eOne, it has already launched So So Happy on social networks throughout Brazil including Facebook, Instagram, Twitter and Tumblr.
“We’re delighted that the partnership with Endemol Shine will help us bring So So Happy to Brazil,” said Ami Dieckman, head of international licensing at eOne.
“The brand is now well established in the US and as we look to expand into new markets, Endemol Shine’s expertise in building innovative consumer products programmes and engaging audiences on social media, will ensure we can replicate this success.”
Fernanda Abreu, director of licensing and brand promotion at Endemol Shine Brazil, added: “We have high hopes for the outcome of this partnership with eOne as So So Happy already has a strong international fan base.”
