New preschool property becomes brand ambassador for UK sports charity.
eOne has secured a new partnership with Youth Sport Trust which sees PJ Masks become brand ambassador for the UK sports charity.
eOne will collaborate with YST on a PJ Masks branded initiative that will introduce an Early Years day to the charity’s popular annual National School Sport Week.
This will be rolled out to over 9,000 schools and early learning venues across the UK from June 26-30, 2017.
The initiative, entitled Power of 3 to reflect the trio of PJ Masks heroes, aims to encourage young people to be more active and take part in regular physical activity and school sport.
Power of 3 will specifically target young children between the ages of 2-5, in primary schools, and preschool settings such as nurseries, who will be encouraged to take part in 30 minutes of daily activity, as recommended by the UK Chief Medical Officers in 2016.
During National School Sport Week in June, every primary school or nursery setting that registers will get free access to the PJ Masks Power of 3 activity pack full of branded activities inspired by the strengths of the three main characters: Catboy, Owlette and Gekko.
Rebecca Harvey, head of global marketing at eOne Family, commented: “The partnership with Youth Sport Trust is a great fit for PJ Masks as kids love replicating the athletic abilities of Catboy, Owlette and Gekko in the show.
“We’re pleased that this appeal can be channelled to positive effect during National School Sport Week and we look forward to working together to make Power of 3 an inspiration for young children throughout the UK.”
Baroness Sue Campbell, chair of the Youth Sport Trust, added: “We are delighted to work in partnership with Entertainment One and PJ Masks, given the great synergy between our missions and shared perception of the value of physical activity and imaginative play; and we look forward to together encouraging more young people to get active.”
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